practices, including cloaking and the use of doorway pages. As a result, their website was penalized by search engines, causing a significant drop in organic traffic and rankings.
Solution: Our team at Insightful Strategies conducted a thorough SEO audit to identify all cloaking techniques and doorway pages. We developed a remediation plan that involved:
Removing all cloaked content and ensuring the website presented consistent information to both search engines and users.
Eliminating doorway pages and replacing them with well-structured, high-quality content that aligned with the client’s target keywords.
Implementing an ethical SEO strategy that focused on long-term growth, including on-page optimization, link building, and content marketing.
Submitting the website for reconsideration to search engines to remove penalties.
Results:
The website’s penalty was lifted within three months.
Organic traffic increased by 45% after six months of implementing the new SEO strategy.
Improved search engine rankings for key product pages and an increase in customer engagement and sales
